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Super Bowl Ads Compete for Eyes on TV, Web

Super Bowl Sunday (Feb. 1) is about more than just the NFL's American football championship and big parties to watch the game. Viewers also tune in for the world famous commercials that send Facebook and Twitter abuzz.

With an estimated 113 million domestic viewers, the Super Bowl is the biggest day in American advertising.

Increasingly, it’s also one of the busiest days online, with social media exploding over ads that flopped or scored big.

“I don’t think Budweiser can tell you that the puppy ad sells more beers the day after the Super Bowl, but what they will tell you is it makes a deep emotional connection,” said Peter Land, a sports marketing consultant.

A 30-second ad in this year’s Super Bowl costs a whopping $4.5 million, making 2015 the most expensive year for advertising in Super Bowl history. That level of investment demands social media returns, said James Cooper of Adweek in a Skype interview.

“If you can tease the release of your spot on YouTube, you can get a lot of social media chatter even before the game kicks off. Some of these pre-released ads and teasers on YouTube get millions of hits and get a lot of buzz, and that is a way for them to justify the cost,” said Cooper.

Bud Light’s pre-released Real Life PacMan spot already has millions of views. Lexus is touting its new hybrid, and Victoria’s Secret is showcasing its world famous angels -- both companies released their ads in advance of the big game. Both are hoping for social media traction.

In addition to Super Bowl regulars like Doritos, Sunday’s ads will feature some online upstarts. Wix, a free online website builder, is betting big, as is Internet news site and social media darling, BuzzFeed.

“Native and social is part of BuzzFeed’s DNA. They’re very, very good at it. That’s where they were born but they also want to expand themselves into a larger media context, and obviously the best way to do that is be part of the Super Bowl,” said Cooper.

The Super Bowl is a global sporting event broadcast to more than 225 countries and streaming on devices worldwide. That means the splashy ads, and the attention they garner online, will ripple far beyond U.S. shores.

词汇解析

trial

难度：4星核心词汇，属常用3000词

英汉解释

n.审讯；试验；试用；尝试；预赛或选拔赛；讨厌的事；惹麻烦的人

v.测试

参考例句

用作名词 (n.)

He went through hell during the trial.

审讯期间他吃尽了苦头。

They succeeded in the experiment on the fifteenth trial.

他们在第十五次尝试时获得了成功。

The child was a trial to his parents.

那孩子真让他父母烦得够呛。

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license

难度：4星核心词汇，属常用3000词

英汉解释

n.许可证；执照；特许

vt.发许可证给；特许

参考例句

用作名词 (n.)

We contemplate obtaining a technical license.

我们希望获得一项技术许可证。

用作及物动词 (vt.)

Are you licensed to drive?

你得到驾车的执照了吗？

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female

难度：4星核心词汇，属常用3000词

英汉解释

adj.女性的；雌性的

n.女性；雌性动物；[植]雌株

参考例句

用作形容词 (adj.)

The male and female genders are equal.

男性和女性是平等的。

用作名词 (n.)

The male is physically stronger than the female.

男性在身体上要比女性强壮。

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fairly

难度：2星扩展词汇，属常用10000词

英汉解释

adv.公正地；相当地

参考例句

用作副词 (adv.)

This company deals fairly with every client.

这家公司公正地对待每位客户。

We're not rich but we're fairly comfortable.

我们并不富有,但生活还较宽裕。

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division

难度：4星核心词汇，属常用3000词

英汉解释

n.划分；除法；部门；分开；师（军队）

参考例句

用作名词 (n.)

The divisions between the various classes of society are not so sharply marked as they used to be.

现在社会上各阶级的划分不象过去那样明显了。

The boy has learnt to do division.

这个小男孩已学会做除法。

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musician

难度：3星常用词汇，属常用6000词

英汉解释

n.音乐家

参考例句

用作名词 (n.)

She is a talented musician as well as being a photographer.

她不但是摄影师还是个天才的音乐家。

The musician gave full tribute to his former teacher.

这位音乐家盛赞了他过去的老师。

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barrel

难度：3星常用词汇，属常用6000词

英汉解释

n.桶；枪管；一桶的量；炮管；大量；笔管；汽油桶

vi.快速移动

vt.把 ... 装桶

参考例句

用作名词 (n.)

It will be adaptable to three separate barrel lengths for varying mission requirements.

它将能够适用三种各自独立的枪管长度来应对不同的任务需求。

用作及物动词 (vt.)

Because the USA is nearly bankrupt and the Chinese have them over a barrel.

因为美国和中国已接近破产装桶。

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